Developed by the Behaviour Analytic and Social Signal Processing team of School of Computer Sciences of Universiti Sains Malaysia (USM), the “RUwhoUR” project is a web application which aims to create the first Facebook user database in Malaysia.
Directed by Dr Syaheerah Lebai Lutfi, this research further aims to predict personalities of the users through their usage on Facebook.
“This kind of research is not new in Western countries but it has not been done in Malaysia. We would like to compare the results of our research with Western results, we believe there’s a cultural difference between Malaysia and Western countries. Cultural affect is what we would like to investigate”, she said.
Talking about the application, Dr Syaheerah said there is a personality questionnaire which helps to verify whether online self is matching the real self.
“There are 24 questions in the application, and it only takes five to seven minutes to complete the questionnaire”, said Dr Syaheerah.
At the moment, there are only two students and one intern working with Dr Syaheerah in this project.
“I would like to invite all readers to log on to www.ruwhour.com/ to take part in our research. Those who are interested in working out the project are also welcome to approach me, as this data collection platform will be opened for a long time to collect as much as data we could. This project is meant not only for Computer Sciences students, as it involves social work, communication, security, trust, privacy, and ethnography”, she said.
The master’s student, Zaaba Ahmad said users do not need to worry about the privacy of the web application, this is because once the application received users’ data, a numeric identification will be assigned to users and no names will be revealed.
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